According to the 2012 Statistical Abstract, 71% of U.S. citizens are using the Internet at home, 80% are now also accessing the internet from phones, libraries, and internet cafes, and a whopping 90% of citizens under the age of 29 are primarily communicating online.
So, with over 200 million Americans capable of receiving email communications, why are countless large and small non-profit organizations and groups continuing to waste millions of dollars on paper and U.S. postage?
Is the fear of technology that powerful? Email vs Postage…..just how costly is it?
Are those postage dollars spent really helping your group gain revenue through donations, or actually wasting valuable funds that could be better spent elsewhere?
How many people even read paper mail anymore, and how do you know they are reading what you send?
In March of 2010, ABC News reported (Video: Snail Mail vs E-Mail) that the number of Americans writing and reading “snail mail” was declining fast enough to put the U.S Post Office in a major budget crunch. Why? Because, according to statistics, email is the new “social fabric of American society,” when it comes to “how, and how fast, people communicate.”
With America trending toward email as their preferred method of communication, why would any non-profit choose to use snail mail for newsletters, communications, promotions, events, or fundraisers? Maybe once or twice a year, sending a bulk fundraising campaign by snail mail still makes sense.
As for the rest of the year…..try THIS money-saving program for sending professional-looking promotions and newsletters via email! Using an email program allows you to quickly reach your members, discover which folks are actually reading your promotions, and avoid constantly bothering those that really don’t want to hear from you.